Empire State Building

A collection of projects that I did with Squint/Opera for the Empire State Building. 

01/ NYC: Above and Beyond (80th Floor Observatory)
02/ Host Connection
03/ 102 Promotional Film

01. NYC: Above and Beyond Exibition

I worked with Squint/Opera to improve user experience on 80th floor observatory by redesigning the UI of 5 interactive video blades in the exhibition “NYC: Above & Beyond”, which allows visitors to create customized itineraries to all five boroughs, a featuer created in partinership with NEW York City tourism board NYC & Company.

My Roles: UI/UX Design, Motion Design, Video Editing
Client: Empire State Building
Timeline: 1.5 Months | Oct-Dec, 2019
Deliverables: Interactive Video Blades

Holly Houghton / Head of Producer, Callum Cooper / Creative Director, 
Arch Mcleish / Art Director, Yujie Jiang / Designer,
Antonia Blair / Back-end Developer,  Siyuan Qiu / Front-end Developer

The goal was to redesign the existing UI platform to optimize the user experience and to ensure a more accessible interface for visitors from 8 to 80 years old and people with and without disabilities. The final deliverable provides vistors with 2 mode options, standard mode and ADA mode (Below right).

Standard Mode & ADA Mode


Design Process

01. Improvement: Heights Accessibilty & Information Centralization

02. Improvement: Content layout & Simplified page transition 

03. Improvement: Adding interactivity & Adding missing key information

03. UI Animation & Attractors 

Final Products

Other Photos 


02. Host Connection

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YUJIE, Parsons School of Design. New York, NY.
All rights reserved by Yujie Jiang